Municipal public libraries in Colombia: A view from the marketing of their services

Abstract

This paper presents results of an investigation macro called “Marketing in public libraries in Colombia.” The aim of research within which frames this paper proposed as: “Identifying the current status of the strategic planning of marketing information services in public libraries in Colombia”, whose ultimate purpose was given to allow, from This diagnostic tool to build these units of information to positively impact the communities and meet the new requirements of a society in constant transformation. This article takes time for public libraries of the municipalities in Colombia. The quantitative research, collect a general and descriptive way, how the public libraries provide planned or intuitive elements, tools and variables inherent to the marketing of services.