Proposal for the construction of plans to dissemination in university archives

Abstract

With the application of marketing concepts to promote the dissemination of university files, can discover the different needs that users, facility the information management, query increases its documentary and for positioning the file as a facilitator of processes of information management within universities. In this sense, this article discusses the development and result of this investigation: “Methodological proposal for the construction of a dissemination plan in private university files: case Bogotá.