Marketing studies in university libraries

Authors

  • Ruth Helena Vallejo Sierra Universidad de la Salle, Colombia

Abstract

In this paper the way marketing is applied to university libraries is described and identified by user surveys. The research data was divided into two groups: the libraries, considered as the offer and the users (Faculty and students) considered as the Demand. Interviews and surveys were used to compile specific information during the period of 2002-2003. The usage tendencies and marketing tools and techniques in the libraries of some universities in Bogotá is shown as a result of the study.

Published

2020-10-04

Issue

Section

Artículos