Towards the Hybridization of the Mass Media: Audiovisual Contents in the Main Spanish Print, Radio and Television Media (2017)

Abstract

The objective of this work is to determine if there is a hybridization between the web pages of the different media in Spain, that is, if the resources used in their web sites are similar regardless of whether they are printed, radio or television media. For this, two media of each one of the times have been analyzed according to their importance in terms of audience. The presence of audiovisual resources, their existence, organization and importance in the general structure of the web has been analyzed. It is detected as in the media analyzed there is a clear disconnection with the audiovisual nature of the medium, providing all media with audiovisual information, thus accepting the existence of the hybridization of the media in its web resources.