Positioning As a Strategy of Service in University Libraries from the Perspective of Ethical Values

Abstract

The main objective of this research is to determine the positioning as a service strategy in university libraries, from the perspective of ethical values. We considered the theoretical contributions of Quintero (2013), Cabral (2012), Quintero (2011), Alvarado (2010), Romero (2006), Fernández, Delgado and López (2013), and Cortina (2009), as well as the contributions by Max Scheler. The investigation was descriptive, not experimental. The information was collected using the survey technique, through two instruments, one applied to users and the other to personnel. The results allowed to determine that the positioning as a library service strategy is closely related to the behavior of the personnel in their values formation. It was evident that the staff responds and assumes that the services are well conducted, and the opinion of the users, is contrary stating that they do not feel total satisfaction. It is in fact an ethical problem where the attitude of the personnel of overvaluing their performance in front of the service is manifested. It highlights the need for a training in values that sincere the behavior of the staff and allows the services to be provided with all suitability in favor of the needs of the user.